Netblix is launching "TV", an innovative way to watch video content. The user now does not need to do anything. Upon entering credit card details, Netblix begins playing content tailored to the viewer by powerful AI. There is no way to change the content being played, pause, rewind or change volume.

"The more you use Netblix TV, the better AI gets. For example, it could learn that you like to rewind and re-watch the funny moments 5 or even 7 times in a row. It will do it for you—no need to fiddle with the remote or the keyboard."—from the press release.

The company believes that TV mode is the future, an "inevitable result of innovation without compromise".